Randy Eckhardt is an immersive/interactive technology expert. His passion is to develop winning creative content to help companies boost customer engagement and competitiveness. With a successful track record of more than 25 years as both an executive producer and successful executive of three corporations he founded. Randy loves a challenge to drive high-impact uses of immersive technology. His deep experience is in the interactive entertainment, music, sports and the emerging consumer markets.
Eckhardt co-founded Realtime Immersion | RTI, which has developed a proprietary camera and workflow for immersive “Fan Engagement” around LIVE 360 video for sports and entertainment to smart phones/TVs , VR and Social platforms.
Earlier, he was an industry leader in bridging the music and game industries. Establishing the first role as N. America Music/Record Label Director for Electronic Arts.
As Principal of Eckhardt Consulting, Inc., he continues to bring immersive technology to new horizons, building on his long commitment to its value. Among his many clients, he led the first strategic partnership, talent endorsement, and music supervision initiatives for “GUITAR HERO”. During the course of the franchise’s growth, Eckhardt also oversaw many of the brands "fan engagement" strategic partnerships and mobile initiatives.
Other work history: Billboard Magazine, CBS, SonyATV/EMI.
Guest Speaker @ MIDEM, Sync Up, CMW, NARIP, UCLA Business School, and can frequently be found playing guitar with other talented friends and neighbors. He is a graduate from the University of Texas at Austin.
Elizabeth Taylor Eckhardt
Elizabeth Eckhardt has been producing large corporate
and consumer events since 1997, with a specialty in a diverse range of
consumer-facing, mega-events for 5,000 and more attendees. Clients cite
her attention to detail, exceptional customer service and ability to
seamlessly coordinate several hundred staff and vendors – hand-picked by her for their individual strengths – into
a professional and well-harmonized support function as her greatest asset.
Her experience began with feature film location scouting and on-site
production coordination, and expanded to work with clients such as Lucasfilm
(corporate events for 2,000 attendees), AT&T (in-store Holiday sales
promotions), and Levi’s (30-city road show with Goo Goo Dolls and
Fastball) – allowing her to add the following to her stable of
event marketing skills:
- Management and accountability for $1M+ budgets
- Mass-entertainment (headliner band) booking
- Large event permitting (coordination with local officials, City Hall,
- Product launches, including coordination with outside PR/Ad agencies
- Site selection and contract negotiation
- Production and lighting design
- Staff hiring, training and placement
In the last five years, Elizabeth has continued to grow her client list
and skills to include mega-event production, including Washington Mutual’s
Award Winning “Teacherpalooza” in Chicago, IL – the
world’s largest barbecue attended by over 65,000 area residents,
and benefiting local teachers. Other large client events include promotions
for The Gap Companies (The Gap, Banana Republic, Old Navy), LPL, Cisco
Systems, and Dolby Labs.
Consumer-facing events are also her specialty. To promote the world’s
most popular video game, Guitar Hero, Elizabeth constructed a touring
tournament linked to music festivals – which has had a total audience
of over 500,000 players.
More recently, she has added non-profit organizations to her roster – including
the Sonoma Valley Wine Auction and an annual fundraiser for the Zen Hospice
Center which involves 25 separate celebrity-studded dinners and events
throughout the Bay Area.